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Successful brands touch, move and win a customer's heart. What is the difference between Apple, Google, etc. and other companies? What is the success behind of Nespresso, Red Bull or Starbucks? The rules for strong brands have changed dramatically in recent years. In his sixth revised edition, Hermann H. Wala decrypted the successful strategies of today's major brands: the ones to gain are those businesses that achieve a special emotional connection through 'we-feeling' between people, brand and media. This Wir Marken (We Brand) must be lived throughout the whole company and the corporate governance must set a credible example for this new mentality and feeling. Find out, which seven tools help managing directors to make their brand into a Wir Marken (We Brand)- established, practical and entertaining. Additional bonus: Preface by Prof. Dr. Burda and seven prominent brand ambassadors, who offer an interesting insight into their respective success strategies, such as Herbert Hainer (adidas Ag), Prof. Dr. Dr. hc Hermann Simon (Simon-Kucher & Partners), Franz Beckenbauer, Thomas Ebeling (ProSiebenSat.1 Media) . . .

• Published on: 2013-08-10
• Released on: 2013-08-10
• Original language: German
• Dimensions: 8.27" h x .69" w x 5.83" l,
• Binding: Paperback
• 304 pages

About the Author
Hermann H. Wala is the CEO of Wala Strategy & Brand Consultants. The marketing strategist, who is in great demand, consults, among others Gruner + Jahr, Gore & Associates, BayWa AG, Kabel Deutschland, ProSiebenSat1 and Versatel. Before, he was responsible for the corporate marketing in Hubert Burda Media and worked in leading advertising agencies like Saatchi & Saatchi and Ogilvy & Mather. Hermann H. Wala has more than two decades of experience concerning the brand and marketing segment. Today, he shares his knowledge as a keynote speaker. He gives lectures at various universities, colleges, academies and at conferences about brand positioning strategies and he is a brand columnist on Focus Online, Marke41 and others. On this way, Hermann H. Wala excites hundreds of people. He takes a particular personal interest in the theme of WIR MARKEN (WE BRAND), which he represents as passionate as it is practical. He works closely in these matters with Ronald Jeannet, a Swiss expert for global strategy and brand & marketing coaching.

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• Sales Rank: #6265872 in Books
• Published on: 1981
• Binding: Paperback

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• Sales Rank: #3562104 in Books
• Published on: 1990-05
• Ingredients: Example Ingredients
• Original language: English
• Number of items: 1
• Binding: Paperback
• 240 pages

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• Sales Rank: #249301 in eBooks
• Published on: 2013-02-05
• Released on: 2013-02-05
• Format: Kindle eBook

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Simple, Straight-forward and from a legit source
By RasaV
I've been ordering the powdered product for quite sometime now but have always thought that it would/should be fairly easy to grow at home and I was right. It's been a couple months since I've set up my little tank and I'll get about a tablespoon a day from it, which is perfect to supplement my diet with. Plus, I'm amazed at how good the spirulina tastes! You can literally the whole tablespoon plain no prob, tastes almost like an egg yolk, with a creamier texture. Plus, growing it your self is soooo cool! Friends are always asking me what it is and I love having them try the fresh stuff, they are always surprised how good it tastes. Also, Dr. Wolf-Baum (who apparently is also a NASA algae scientist) is available for questions if you need him. I hight recommend this book, especially for 10 bucks :)

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Excellent introductory guide to "farming" your own superfood in your ...
By DW
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Diabetes Management in Primary Care, 2nd Edition serves as an evidence-based guide for primary care physicians, residents, and medical students in managing patients with diabetes. This text covers all aspects of outpatient care for adults and adolescents with diabetes. You’ll find comprehensive coverage of the latest therapeutic, behavioral, and surgical options to successfully manage diabetic patients within the primary care setting.Diabetes Management in Primary Care is based upon patient centered strategies and customized care. Whether the patient has prediabetes or advanced long-term complications such as retinopathy or chronic kidney disease, providers of all specialties and all levels of care will gain insight into safe, effective and rationale intensification of one’s care.   Complex co-existing disorders such as cancer, severe clinical obesity, polycystic ovary syndrome, severe insulin resistance, hypoglycemia awareness autonomic failure, steroid induced hyperglycemia and sleep disorders are discussed in vibrant detail.  Diabetes Management in Primary Care is the first medical text book to address many of the topics listed below. One of the most anticipated chapters discusses the importance of incorporating cultural diversity into one’s treatment plan. New to this edition: ·         Access to the companion website that includes the fully searchable text for quick reference·         ADA/IDF screening algorithms included to allow for faster determinations·         Discussion of new agents for Type II diabetes to keep you updated on the most recent therapies available, including new long acting basal insulin and incretin mimetics and drugs in the R and D pipeline.·         Questions that patients want answered including: “When will diabetes be cured?”·         Examination of the relationship between obesity, sleep disorder and diabetes·         Detailed discussion of the relationship between cancer and diabetes·         The importance of becoming a culturally diverse clinician·         The politics of diabetes management in the US·         Updated guidelines for the diagnosis and management of polycystic ovary syndrome·         Useful forms to streamline and document practice including:  patient history, physical exam, complication surveillance, laboratory tests, and diabetes patient education

• Sales Rank: #257937 in Books
• Brand: Brand: Lippincott Williams Wilkins
• Published on: 2012-12-07
• Original language: English
• Number of items: 1
• Dimensions: 10.00" h x 7.00" w x 1.00" l, 2.30 pounds
• Binding: Paperback
• 752 pages

Features

• Used Book in Good Condition

Most helpful customer reviews

7 of 8 people found the following review helpful.
Excellent Point Of care Resource on DIABETES for Primary Care
By D. Shah
I just bought my hard copy last month and I have also heard Dr Jeff Unger in person on diabetes seminars. He is a primary care physician and being primary care physician myself this book is all I need to know improve diabetes care for my patients. This is not a Harisson or a detailed Thesis on Diabetes but practicle great point of care informations and diferent tools which can be used in an office settings to educate patient and office staff to improve diabetes care. With the fact that 90% of Diabetic population in US (out of approx 22 million people with diabetes)being taken care by Primary care physicians this is a must have tool I believe. The only thing better than the book is to hear Dr Jeff Uner in person. I would definately recommened this book to every Primary care MD or residents.

1 of 1 people found the following review helpful.
Excellent diabetes management reference for PCPs
By K. Cho
I have just completed the section explains insulin initiation in this book, and it was enjoyable reading. One can read medical references like Harrison's about diabetes, but this is the book specifically written for primary care provider. All the information in the book has been written in practical manner so PCP can apply it instantly. My only complain is the book is printed in black and white, even the pictures. It has many helpful tables and algorithms, but it would have been much better if they were color coded.

1 of 1 people found the following review helpful.
Diabetes Text book
By Dave Woeckener
Amazingly comprehensive review of all aspects of diabetes. This book is up to date, evidence-based, case based and most importantly, written from the heart. Rarely do medical text books read like novels. This is the exception. Check out the chapter on managing mental illness in patients with diabetes. The complications chapter is the most comprehensive and current review I have encountered.

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[O328.Ebook] Ebook Free Learning Mastercam Mill Step by Step: Book & CD, by James Valentino

Ebook Free Learning Mastercam Mill Step by Step: Book & CD, by James Valentino

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This unique text presents a thorough introduction to Mastercam Mill for students with little or no prior experience. It can be used in virtually any educational setting -- from four-year engineering schools to community colleges and voc/tech schools to industrial training centers -- and will also serve as a reliable reference for on-the-job use or as a self-study manual. The award-winning authors have carefully arranged the contents in a clear and logical sequence and have used many hundreds of visuals instead of wordy explanations. An enclosed CD contains Mastercam Demo V. 9 and also includes examples and exercises from the text for student practice. Learning Mastercam Mill Step by Step is sure to become a valuable resource for anyone learning or using Mastercam Mill — overwhelmingly, the leading software of its type in industry.

• Student-friendly graphical displays are emphasized in lieu of long text and definitions.
  
• Includes an overview of the process of generating a word address program.
  
• Examples provide step-by-step instructions with graphical displays.
  
• Eliminates flipping between pages by featuring all explanations on the same page as the example.
  
• Contains exercises at the end of each chapter.
  
• Features a process plan for many machining exercises to indicate the machining operations to be performed and the tools to be used.

• Sales Rank: #1417682 in Books
• Published on: 2003-09-01
• Original language: English
• Dimensions: 10.00" h x 1.20" w x 8.00" l, 2.10 pounds
• Binding: Paperback
• 600 pages

About the Author
James Valentino holds a doctorate in applied mechanics from the Polytechnic University of New York. He has over 25 years experience teaching technology courses and many years in industry. Currently, he is professor and chairperson of the department of Mechanical Engineering Technology & Design Drafting at Queensborough Community College (CUNY). He is a member of Sigma XI, a senior member of SME, and coauthor of Learning Mastercam X2 Mill Step-by-Step, also published by Industrial Press.

Most helpful customer reviews

1 of 1 people found the following review helpful.
Worthwile text on Mastercam
By A. G. Packard
It is very difficult to write a text suitable for tecnical

school and college undergraduate level at the same time.

The authors have accomplished this.

With this text you can begin learning to program in Mastercam

from the first chapter.

The CD included makes familarization work without the expense

of buying the full program.

6 of 6 people found the following review helpful.
excellent mastercam book i recommend it
By A Customer
being a former cnc programmer and now instructor i am very impressed with this book. It is easy for novices to learn the proper techniques of mastercam programming. It presents a logical learning pattern using graphics instead of confusing
and lenghty definitions contained in many other texts.I found the exercises to be well designed to illustrate the important
aspects of the software. Machinig exercises contain detailed
process tables to help the student understand the sequence of operations and tooling needed to produce the part. As a bonus
the text comes with a fully functional student version of mastercam V9.0 and accompanying student exercises so students
can practice at home. I like the fact that the authors concentrated on laying a through foundation in 2D CAD and
machining and not creating more comfusion by mixing in more complex topics like 3D CAD and maching principles. I assume
additional in depth texts on mastercam turning and 3D machinig will follow.

6 of 6 people found the following review helpful.
Not only respectable, but highly recommended
By sheldon
While a co-worker was spending hundreds of dollars to learn Mastercam at the local college, I learned as much at the same pace at home with this fine book. It should be sub-titled as a tutorial. The book begins assuming you know nothing about CAD or CAM. It carefully explains in a straight-forward method all you need to know. Everything is done in sequence so each excercise teaches new commands to be used. It is a great primer for new users learning Mastercam Mill. I have shared it with experienced users at work as a reference manual for 2-D machining. The book comes with a Students disk containing Mastercam software and exercises, to help you learn. This was a real time-saver for me. I would recommend this book to all beginners and professionals.

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[A117.Ebook] Free PDF Percival's English-Tamil Dictionary, by P. Percival

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Percival's English-Tamil Dictionary, by P. Percival

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This is a concise book of 62 pages that attempts to give an informative and readable account of the history of Ceylon. This book is a series of articles that were published in the "Ceylon National Review" in 1906. The book has 2 maps of Ceylon (Ancient & Modern) and 2 lists of the dynasties of the Mahavamsa (BC 543 to AD 304) and the Culavamsa (AD 304 to AD 1037) and further from AD 1037 to 1815. The book has 6 illustrations.

• Sales Rank: #4969415 in Books
• Brand: Brand: Laurier Books Ltd.
• Published on: 1993-06-01
• Original language: English
• Dimensions: 8.75" h x 5.75" w x 1.25" l, 1.20 pounds
• Binding: Hardcover
• 441 pages

Features

• Used Book in Good Condition

Most helpful customer reviews

1 of 1 people found the following review helpful.
Percival's Tamil Dictionary
By Solo Writer
Being a dictionary, this is for nothing more than reference. Despite the size, it does have quite a few entries. Unlike Oxford English-Tamil Dictionary which seems to give meanings in long sentences, Percival's provides equivalent Tamil words and synonyms. Those looking for meanings, go for the Oxford dictionary but those needing word equivalents, go for Percival's.

As far as how quickly it arrived and whether the book was as described, I say yes to both.

0 of 0 people found the following review helpful.
Very good
By K Patel
It is perfect dictionary. This is what I was looking for. Thank you. I was not aware that this kind of dictionary is available.

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