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Mad for ads: Advertising for the Space Age Gleaned from thousands of images, this book offers the best of American print advertising in the age of the “Big Idea.” From the height of American consumerism, bold and colorful campaigns paint a fascinating portrait of the 1950s and 60s, as concerns about the Cold War gave way to the carefree booze-and-cigarettes capitalism of the Mad Men era.
Digitally remastered for optimum reproduction quality, the ads burst with crisp fonts and colors, as well as a sexy sense of possibility, beguiling their audience to buy everything from guns to girdles, cars to toothpaste, air travel to home appliances. At turns startling, amusing and inspiring, this panorama of mid-century marketing is at once an evocative period piece and a showcase of design innovation and advertising wit. About the Series:
Bibliotheca Universalis — Compact cultural companions celebrating the eclectic TASCHEN universe at an unbeatable, democratic price!
Since we started our work as cultural archaeologists in 1980, the name TASCHEN has become synonymous with accessible, open-minded publishing. Bibliotheca Universalis brings together nearly 100 of our all-time favorite titles in a neat new format so you can curate your own affordable library of art, anthropology, and aphrodisia.
Bookworm’s delight — never bore, always excite! Text in English, French, and German
- Sales Rank: #223822 in Books
- Published on: 2015-04-09
- Original language: German
- Number of items: 1
- Dimensions: 1.60" h x 5.70" w x 7.90" l, .92 pounds
- Binding: Hardcover
- 720 pages
About the Author
Cultural anthropologist and graphic design historian Jim Heimann is Executive Editor for TASCHEN America, and author of numerous books on architecture, pop culture, and the history of the West Coast, Los Angeles, and Hollywood. His unrivaled private collection of ephemera has been featured in museum exhibitions around the world and in dozens of books.
Steven Heller is the co-chair of the School of Visual Arts MFA Designer as Author Program. For 33 years he was an art director for The New York Times, and currently writes the "Visuals" column for The New York Times Book Review. He is the author of 120 books on graphic design, illustration, and satiric art.
Most helpful customer reviews
2 of 2 people found the following review helpful.
Such a fun book of vintage ads
By K. Liljenquist
Such a fun book of vintage ads. People will love thumbing through it--lots of nostalgia and laughs! I do wish it was much bigger--it's only 5.5x8", which is great for a small end table, but not what I was expecting from a "coffee table" book.
0 of 0 people found the following review helpful.
Small, Heavy, But Great Content
By W. Stotler
Just to add to the other reviews, this book clocks in at over 700 pages and three pounds yet is a smaller format book. The content, though, is superb and seemingly exhaustive--it would have benefitted from a larger size but at that point would probably be an eight or nine pound book! Thoughtfully, Taschen included a page-marking ribbon as part of the book's design--a welcome addition that aids in day-to-day browsing.
0 of 0 people found the following review helpful.
Four Stars
By Natalia Jensen
Great for thinking about graphic design and making posters today.
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