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100 Years of Harley Davidson, by Willie G. Davidson
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Recognized the world over as an icon of the American lifestyle and the American Dream, Harley-Davidson's 100th anniversary is celebrated in this over-sized volume. Written by the grandson of the company's founder, the book contains the family business's inside story, along with rare photographs.
- Sales Rank: #112467 in Books
- Brand: Brand: Bulfinch
- Published on: 2002-10-11
- Ingredients: Example Ingredients
- Original language: English
- Number of items: 1
- Dimensions: 11.50" h x 1.33" w x 11.33" l, 4.87 pounds
- Binding: Hardcover
- 288 pages
- 100 Years of Harley Davidson
From Publishers Weekly
With sexy full-page photo spreads and plenty of motorcycle lore, this commemorative volume celebrates the centennial of the legendary motor company. Davidson, vice president of Styling at Harley-Davidson and the grandson of one of the original founders, gives a decade-by-decade account of the company and the rise of biker culture. He describes the tinkerers perfecting the "motorized bicycle" in the basement of the Davidson family home in Milwaukee, Wisc., in 1903; the role of women riders-who were among the bike's earliest enthusiasts-and H.O.G. rallies and socials; and, of course, the postwar decades when rebel types "eager to have too much fun" captured the public imagination and forever changed the image of the motorcycle. The book includes two-page spreads of motorcycles for years during which Harley offered a new design, and Davidson shares his own passion for the machines and his memories of the family business throughout.
Copyright 2002 Reed Business Information, Inc.
From Booklist
This absolutely gorgeous oversize book documents the first century of Harley-Davidson motorcycles--or "motorized bicycles," as they were referred to in earlier days. The author's history of the company has a personal touch, since he is the grandson of one of the four founders. In chapters covering two decades at a time, he chronicles the business side of the company and the mechanical evolution of the product. And what a product it has been--each step in its development is illustrated here with bountiful photographs, many of which came from Davidson's personal collection and company archives. This book is a firm invitation to take to the open road, and all the publicity hype behind its publication, including an initial print run of 250,000 copies, will mean that readership interest will be high. A book to savor. Brad Hooper
Copyright © American Library Association. All rights reserved
Review
100 years of inspired ad campaigns from Harley-Davidson--a book to entertain Harley fans and collectors of classic Americana alike. 100 Years of Harley-Davidson Advertising takes the reader through a century of the premier motorcycle company's witty and eye-catching print advertisements. The colorful and sometimes provocative ads reflect the creative spirit and the unique culture of Harley-Davidson--and America--over the last century. The book revisits famous campaigns, laid out decade by decade, from the "Gee Dad! Buy me a Harley-Davidson" campaign of the 1920s to "I Am Woman. Hear Me Roar" in the '80s, showing how Harley-Davidson has remained in tune with the times--and often ahead of its time. The perfect companion to Willie G. Davidson's 100 Years of Harley-Davidson, this book will become an instant collector's item.
Most helpful customer reviews
0 of 0 people found the following review helpful.
Five Stars
By Mindy C.
Great book
0 of 0 people found the following review helpful.
GOOD
By stephen paraskivas
GOOD
6 of 6 people found the following review helpful.
Great history recount
By Jose M. Fernandez Casados
I would recommend this one to any cycle enthusiast; however I did miss:
- More mechanical facts
- A more thorough coverage of all models (e.g. the 800 sporstster is barely mentioned)
Otherwise, a must-have.
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